10X Your Impact with Social Media Consulting
We live in an attention economy where time spent online is the commodity
Success is determined by the flick of the eyeballs, the swipe of fingers, the tapping of thumbs. Likes, mentions, streams, shares, saves, subscribes, and vibes determine who rises to the top, and who fizzles out.
In a crowded social media world, falling subject to the noise and feeling invisible is a sentiment all too real for brands of all sizes.
So, how do you cut through the clutter and shine in your well-deserved spotlight?
Flawlessly executed social media strategies that get to the heart of things, or what I like to call, Heart-Centered Social Media; where strategy meets passion and purpose.
Leverage my 13 years of industry expertise leading social strategy for iconic national and global brands through social media consulting services.
From social media strategy, and brand campaigns, to influencer marketing and employee advocacy programs, I’d love to support you with strategies rooted in authenticity that inspire, educate, and connect on a human level, resulting in major earned attention that will 10X your impact.
Storytelling rooted in authenticity that inspires, educates, and connects on a human level.
Consulting Offerings
If we can dream it, we can do it. Here’s what social media consulting can do for your brand or business:
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Create or refine your strategy for what works now.
Build a social media strategy rooted in purpose that helps to educate, entertain, and connect with your desired audience through heart-centered social media; the way only Ava knows best.
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Break out of your daily social routine to cut through the noise.
Jet-fuel brand awareness and engagement with social-first brand campaigns, sweepstakes & contests, and user-generated content that hold eyeballs steady, keep fingers tapping, and expand minds & hearts.
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Activate aligned influencers to help share your story.
Leverage the power of creators to drive trusted word of mouth for your brand and gain the earned media attention you deserve with influencer marketing programs.
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Empower your team with the knowledge and skills needed to hone their expertise.
Invest in your social media team, broader staff, and executive leadership by empowering them through social media training so they feel confident participating in the ever-evolving world of social media.
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Elevate your most influential creators from the inside out.
Equip team members with social media tools and trainings to drive brand advocacy, increase retention, and decrease marketing costs with an employee advocacy program.
Consulting Process
Ready to start working together?
Step 1: Submit Inquiry
Submit your interest including business and project information through the online inquiry form
Step 2: Meet and Greet
After your inquiry is received, we’ll meet and greet on a discovery call to discuss your inquiry in detail and confirm alignment
Step 3: Scope of Work
After our discovery call, a custom scope of work will be created based on our conversation including key project milestones, deliverables, timelines, and cost
Step 4: Kick Off
Once we align and sign on the scope of work, the project is cleared for take-off. A start date will be assigned, a consulting project kick-off meeting will be arranged, and magic will ensue
Case Studies
Client Name:
Mall of America
Consulting Services:
Social Media Strategy
Goal:
Position Mall of America’s MOA Style as authority on all things fashion, beauty, and lifestyle.
Strategic Solution:
Realign the social media content and community management strategy to provide value, drive engagement, and connect deeper with the desired target audience.
Result:
Flawless execution of the realigned social media strategies jet fueled brand awareness, follower growth, and social media engagement for client’s key Instagram platform, leading to a 600% increase in social media impressions, a 100% increase in engagement rate, and a 26% increase in followers.
Client Name:
Client Name: Life Time, Inc.
Consulting Services:
Influencer Marketing & Employee Advocacy Program
Goal:
Empower the company’s 40,000 employees to become brand advocates
Strategic Solution:
Build an influencer marketing program that gives Life Time employees the social media knowledge and tools to become thought-leaders online to help grow their personal brands and businesses inside of the company.
Result:
Through the development of program guidelines, SOPs and social media trainings delivered to employees nationwide, the program generated 62M impressions, 120K+ employee hashtag uses, increased content creation app usage 30X, and delivered a CPM 67% lower than other marketing strategies.
Client Name:
Northern Tool + Equipment
Consulting Services:
Brand Campaign: Social Media Sweepstakes
Goal:
Launch a campaign that cuts through the clutter and creates a memorable brand moment
Strategic Solution:
Entertain current and future customers by hosting a social media sweepstakes where participants are invited to vote on one of three custom-painted welding helmet designs to decide which design goes into production to be retailed at Northern Tool stores.
Result:
The first-of-its-kind social media campaign for Northern Tool drove thousands of votes, saw 240X average engagement, earned $3.3M in media value, and generated helmet pre-orders - a company first.
