10X Your Impact with Social Media Consulting
We live in an attention economy where time spent online is the commodity
Success is determined by the flick of the eyeballs, the swipe of fingers, the tapping of thumbs. Likes, mentions, streams, shares, saves, subscribes, and vibes determine who rises to the top, and who fizzles out.
In a crowded social media world, falling subject to the noise and feeling invisible is a sentiment all too real for brands of all sizes.
So, how do you cut through the clutter and shine in your well-deserved spotlight?
Flawlessly executed social media strategies that get to the heart of things, or what I like to call, Heart-Centered Social Media; where strategy meets passion and purpose.
Leverage my 13 years of industry expertise leading social strategy for iconic national and global brands through social media consulting services.
From social media strategy, and brand campaigns, to influencer marketing and employee advocacy programs, I’d love to support you with strategies rooted in authenticity that inspire, educate, and connect on a human level, resulting in major earned attention that will 10X your impact.
Storytelling rooted in authenticity that inspires, educates, and connects on a human level.
-
Create or refine your strategy for what works now.
Build a social media strategy rooted in purpose that helps to educate, entertain, and connect with your desired audience through heart-centered social media; the way only Ava knows best.
-
Break out of your daily social routine to cut through the noise.
Jet-fuel brand awareness and engagement with social-first brand campaigns, sweepstakes & contests, and user-generated content that hold eyeballs steady, keep fingers tapping, and expand minds & hearts.
-
Activate aligned influencers to help share your story.
Leverage the power of creators to drive trusted word of mouth for your brand and gain the earned media attention you deserve with influencer marketing programs.
-
Empower your team with the knowledge and skills needed to hone their expertise.
Invest in your social media team, broader staff, and executive leadership by empowering them through social media training so they feel confident participating in the ever-evolving world of social media.
-
Fill in the gaps for your marketing strategy and leadership.
Leverage senior-level expertise on a project or retainer basis to keep your marketing strategy and brand’s leadership team driving towards your north star.
-
Elevate your most influential creators from the inside out.
Equip team members with social media tools and trainings to drive brand advocacy, increase retention, and decrease marketing costs with an employee advocacy program.
Consulting Services
If we can dream it, we can do it. Here’s what strategic marketing can do for your brand or business:
Case Studies
Client Name:
Rae Ripple for Northern Tool
Consulting Services:
Influencer Marketing - Creator + Company sides
Goal:
Creator’s goal: Establish and grow a YouTube channel as an extension of her pre-existing online presence. Company’s goal: Partner with influencers to create brand content integrations that drive awareness, engagement, and product consideration.
Strategic Solution:
Develop and launch a YouTube series called Unhinged Crafts with Rae Ripple presented by Northern Tool, where Rae teaches viewers how to make metal art and crafts at home using welding equipment from Northern Tool’s retail stores.
Result:
Through high-entertainment, high-performing brand content integrations, including Unhinged Crafts presented by Northern Tool, paired with strategic influencer marketing guidance, Rae’s YouTube channel grew from 500 subscribers to 100K in one year.
Season 1 of Unhinged Crafts surpassed awareness and engagement goals generating over $40,000 in Earned Media Value for Northern Tool. Due to the strategic content integration’s success, Unhinged Crafts has been renewed for a second season.
Client Name:
Hoop Habits
Consulting Services:
Marketing Strategy & Fractional Leadership
Goal:
Launch a new basketball training business with goals of driving brand awareness, trial, and members by serving as a fractional marketing leader for the start-up.
Strategic Solution:
Build a social-first multi-channel marketing strategy from the ground up to serve as the foundation for the business - identifying & providing short and long term marketing needs for the brand.
Result:
Developed brand look and feel, core values, and two signature programs while helping the business exceed membership and annual revenue goals in the first 4 months. Established a multi-platform social media presence for Hoop Habits with 8K organic audience growth in year one. Created a signature Mic'd Up content series and achieved a 10% engagement rate—well above the benchmark standard. Launched a blog, established brand partnerships, brought on a PR agency partner, and hired a full-time social media marketing employee in year two.
Client Name:
Northern Tool + Equipment
Consulting Services:
Brand Campaign: Social Media Sweepstakes
Goal:
Launch a campaign that cuts through the clutter and creates a memorable brand moment
Strategic Solution:
Entertain current and future customers by hosting a social media sweepstakes where participants are invited to vote on one of three custom-painted welding helmet designs to decide which design goes into production to be retailed at Northern Tool stores.
Result:
The first-of-its-kind social media campaign for Northern Tool drove thousands of votes, saw 240X average engagement, earned $3.3M in media value, and generated helmet pre-orders - a company first. Based on its success, the campaign has become annual and is now in its fifth year.
Client Name:
Client Name: Life Time, Inc.
Consulting Services:
Influencer Marketing & Employee Advocacy Program
Goal:
Empower the company’s 40,000 employees to become brand advocates
Strategic Solution:
Build an influencer marketing program that gives Life Time employees the social media knowledge and tools to become thought-leaders online to help grow their personal brands and businesses inside of the company.
Result:
Through the development of program guidelines, SOPs and social media trainings delivered to employees nationwide, the program generated 62M impressions, 120K+ employee hashtag uses, increased content creation app usage 30X, and delivered a CPM 67% lower than other marketing strategies.
Client Name:
Mall of America
Consulting Services:
Social Media Strategy
Goal:
Position Mall of America’s MOA Style as authority on all things fashion, beauty, and lifestyle.
Strategic Solution:
Realign the social media content and community management strategy to provide value, drive engagement, and connect deeper with the desired target audience.
Result:
Flawless execution of the realigned social media strategies jet fueled brand awareness, follower growth, and social media engagement for client’s key Instagram platform, leading to a 600% increase in social media impressions, a 100% increase in engagement rate, and a 26% increase in followers.
